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UNIQUE & INTERACTIVE
Custom Scratch & Wins for the automotive industry
eMarketer has reported that automotive digital ad spend will reach an astonishing $18.15 billion in 2020, resulting in online fatigue for consumers and lower returns for automotive advertisers. Scratch & Win promotions are a great alternative to online advertising and are proven to boost sales and increase customer loyalty!
How to Distribute
We generally recommend two different distribution methods:
1. Your sales associates can hand out scratch off cards to customers as they walk in the store. They’ll scratch immediately and win a discount of your choosing, which will increase average order values and encourage impulse shopping.
2. We can send a scratch off postcard to your customer base or everyone in your area. They’ll scratch at home and win a discount and/or free service of your choosing, which will increase foot traffic and encourage folks to go to you instead of a competitor.
Prize Ideas
- 10% off entire purchase
- Buy 1 get 1 50% off
- Spend $100 get $10 off next purchase
- $100.00 off the purchase of a new or used car
- Free tire rotation
- $5.00 off of your next service visit
- $10.00 off any brake service
- $15.00 Oil Change
- $10 off any purchase of $75
- $25 off any purchase of $150
Gameplay Options
- Single scratch off area with instant win
- Single scratch off area with instant win and perforated grand prize raffle ticket
- Multiple scratch off areas with instant win, must match 3 to win