eMarketer has reported that automotive digital ad spend will reach an astonishing $18.15 billion in 2020, resulting in online fatigue for consumers and lower returns for automotive advertisers. Scratch & Win promotions are a great alternative to online advertising and are proven to boost sales and increase customer loyalty!

How to Distribute

We generally recommend two different distribution methods:

  • Your sales associates can hand out scratch off cards to customers as they walk in the store. They’ll scratch immediately and win a discount of your choosing, which will increase average order values and encourage impulse shopping.
  • We can send a scratch off postcard to your customer base or everyone in your area. They’ll scratch at home and win a discount and/or free service of your choosing, which will increase foot traffic and encourage folks to go to you instead of a competitor.

Prize Ideas

  • 10% off entire purchase
  • Buy 1 get 1 50% off
  • Spend $100 get $10 off next purchase
  • Free tire rotation
  • $100.00 off the purchase of a new or used car
  • $5.00 off of your next service visit
  • $10.00 off any brake service
  • $15.00 Oil Change
  • $10 off any purchase of $75
  • $25 off any purchase of $150

Gameplay Options

  • Single scratch off area with instant win
  • Single scratch off area with instant win and perforated grand prize raffle ticket
  • Multiple scratch off areas with instant win, must match 3 to win

See What Other Companies Have Done

Scratch Off Systems is the leading printer of custom scratch off cards for dealerships, service centers and automotive part stores. Everyone like to win, so it’s no surprise that companies just like yours have increased sales and customer loyalty with a Scratch & Win promotion!

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