Custom Scratch Off Cards for the Auto Industry

eMarketer has reported that automotive digital ad spend will reach an astonishing $18.15 billion in 2020, resulting in online fatigue for consumers and lower returns for automotive advertisers. Scratch & Win promotions are a great alternative to online advertising and are proven to boost sales and increase customer loyalty!

How to Distribute

We generally recommend two different distribution methods:

  • Your sales associates can hand out scratch off cards to customers as they walk in the store. They’ll scratch immediately and win a discount of your choosing, which will increase average order values and encourage impulse shopping.
  • We can send a scratch off postcard to your customer base or everyone in your area. They’ll scratch at home and win a discount and/or free service of your choosing, which will increase foot traffic and encourage folks to go to you instead of a competitor.

Prize Ideas

  • 10% off entire purchase
  • Buy 1 get 1 50% off
  • Spend $100 get $10 off next purchase
  • Free tire rotation
  • $100.00 off the purchase of a new or used car
  • $5.00 off of your next service visit
  • $10.00 off any brake service
  • $15.00 Oil Change
  • $10 off any purchase of $75
  • $25 off any purchase of $150

More Prize Ideas

Gameplay Options

  • Single scratch off area with instant win
  • Single scratch off area with instant win and perforated grand prize raffle ticket
  • Multiple scratch off areas with instant win, must match 3 to win