Automotive Scratch Card Samples


Scratch and wins are an absolute must for auto dealers. They are interactive and exciting. They offer a chance for increasing your customer database and creating a winning experience for your customers.


Distribution Methods


Pass out to customers as they walk in the store. When they scratch it off they get a prize. A prize example can be 20% off or buy one get one half off. The customer is excited at the winning and in turn makes a purchase. It has been a great tool to increase sales and create impulse shopping! To increase sales to service center mail out a direct mail piece to your customers offering an incentive to bring their automobiles in for maintenance or discounted part. The prizes could be $5 off an oil change or 10% discount on any service. This drives your customers back to your service centers for their daily maintenance and more!


Prize Ideas


  • 10% off purchase
  • Buy 1 get 1 50% off
  • Spend $100 get $10 off next purchase
  • Free lay-a-way
  • Free tire rotation
  • $100.00 off the purchase of a new or used car
  • $5.00 off of your next service visit
  • $10.00 off any brake service
  • $15.00 Oil Change
  • $10 off any purchase of $75
  • $25 off any purchase of $150

Business Benefits


  • Drive customers to service center
  • Create sales during off peak times
  • Create company awareness
  • Increase customer database
  • Increase customer interaction
  • Employee incentives
  • And much more