Employee Incentives - Scratch Off Systems


An employee incentive program is used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time. Incentive programs are particularly used in business management to motivate employees, and in sales to attract and retain customers.

  • Great Motivational Tool
  • Creates Excitement
  • Increases Production
  • Promotes Teamwork

Employee Incentive Programs- Facts

  • Employees who participate in company organized employee incentive programs say they feel more valued (85%), are more loyal to their companies (65%), and get better results (60%).
  • At places of employment that don’t offer their employees incentive programs, a third of employees say they’d put in an extra workweek every year if their company would create one.
  • Employee incentives build brand loyalty.

4 Tips to Help Create Effective Incentives

  • Align the program with the company’s objectives and business goals.
  • It is essential that the goals and details of the employee incentive program be communicated to participants.
  • Engage all levels of your business and align the entire company around the goals of the incentive program.
  • Choose effective awards, provide products that motivate employees and drive work performance.

Hearts On Fire Case Study- Employee Incentive

cs-hofSituation: Hearts on Fire, the world’s most perfectly cut diamond, wanted to boost their fourth-quarter sales. However, their products are never discounted to consumers. So, how could Hearts on Fire increase their premium jewelry sales without having their patrons pay the premium for traditional advertising?

Solution: Hearts on Fire recognized that they could meet their objective of increasing sales by making it their employees’ objective as well. They implemented a Scratch and Win employee incentive program and gave employees a game card for each sale made at specific trunk show events. The program ran on a points system, where accumulated points could be traded for Hearts on Fire merchandise, and each card was worth from 2,000 to 200,000 points with their top prize requiring 500,000 points.

Number of Cards: 10,000 – CR80

Prizes: Points redeemable for free Hearts on Fire merchandise for employees only.

The Results: “The program definitely drove sales! Our employees felt it really gave them incentive to perform better and we could see the sales impact in our results!” – Hearts on Fire